So, you want to know whether SECockpit offers something that other tools like SEMrush or Ahrefs don’t offer. Whether it can help you with keyword research, website planning, etc. to help rank your business website higher than your competitors.
If you’ve been doing SEO for a while, then you know that there are tons of SEO tools that are being launched every month and most of them offer the same thing. The only difference is the user interface. And let’s be honest, even the user interface on most of these tools sucks.
But I digress. I’m not going to fill this entire review with just me complaining about how all the tools that are being launched for SEO experts suck.
SECockpit does have some features up its sleeve that you can’t find with other keyword research tools. So if you think these features are a dealbreaker for you, then you should definitely give it a try, see if you like SECockpit.
So without any further ado, let’s jump right into it.
Before I dive into the nitty-gritty of this tool, let’s first address the problem most people face – the confusion between SECockpit and Swiss Made Marketing.
At first, I wasn’t sure what the connection was between SECockpit and Swiss Made Marketing. I thought they might just be another super affiliate that SECockpit loves to feature. Or some other type of partnership might be going on there.
But I realized that Swiss Made Marketing sells a bunch of other tools as well, and SECockpit is just one of them.
Other tools include YTCockpit, the RankTracker, a backlink spy tool, etc.
So I was prepared that once I bought SECockpit, I was going to be put into an email newsletter campaign that will upsell me their other products.
The lowest monthly plan you can go for right now will cost you $40/month. This is average pricing for most SEO tools out there. Or if you want to go cheaper you can go for Neil Patel’s Ubersuggest. That costs $29/month or you can even buy a lifetime license from them for $290. These are the lowest fees they charge. You can end up spending $990 for a lifetime license of Ubersuggest.
I will do a review of that as well. So be on the lookout for that.
Comparing the lowest price of SECockpit among other SEO tools like Ahrefs and SEMrush, you can expect to spend a minimum of $100-300 per month for tools like that. And expect to pay anywhere between $500-1000 per month for the highest tier subscription.
And if you choose to pay annually, SECockpit gives you 40% off which is a great deal if you ask me.
But you shouldn’t jump into this with both feet. You have to test the waters first before deciding whether you want to commit to using this tool as your primary SEO research tool for the foreseeable future.
If you are like me, and you’re doing client SEO, then you will need to get the Agency tier because the Personal tier is just too restrictive. You only get 10 keyword searches per day and that’s just not enough. Plus, you might also need to get data for non-US cities if you have clients outside the country.
You also get 50 daily tracked rankings with the Personal tier. But in my opinion, you are better off spending the money on a manually updated rank tracker like Link Assistant’s Rank Tracker (in-depth review coming soon).
I also think that we don’t need to see daily ranking updates because you will rarely see your rankings change drastically on a daily basis. It is a slow crawl to the top. So even if you saw huge jumps one day or another, that won’t be reliable data to base your entire SEO strategy on.
And if you choose to go for the Professional tier, you only get 50 searches per day which is ridiculous if you ask me. What pro SEO expert have you seen that only does 50 keyword searches per day? Even a novice, up-and-coming SEO expert will do more than 100 searches every day to gather enough data on what keywords they should be targeting.
To be honest, the low keyword search limit just drags out the entire SEO research process unnecessarily.
I hate sugarcoating things, so I just say it how it is – SECockpit was the hardest tool for me to get used to.
And I’m just like you guys, I hate going through the introduction thingy that shows me all the features that the tool has to offer. I like to figure things out myself. And just like everyone else, I have my own process of poking around and trying to figure out how to use a tool. I like exploring things.
But when I signed into my SECockpit account, I started dreading having to use this tool because it was just too much for me. Too many things show up on your dashboard right out the gate.
Later I realized that if I had just spent a couple more minutes watching the introduction video, I wouldn’t have to spend hours being frustrated trying to find out if it offers some features or not.
My Frustration With the Keyword Research Tool
Let me give you an example of how confusing everything is.
When you try to do a keyword research, you can either search for a phrase or have the option to analyze a website’s keywords. But I was thinking about how the “website” option would work with this?
The weirdest thing for me was having to “save” my campaign in order for the keyword search to execute. Why do I have to do that?
I’ve used Ahrefs and SEMrush before and I never had to save anything to research the keywords.
I’m sure if a beginner tried this tool, it might make sense for them. But for someone who has used a bunch of SEO tools before, the whole saving thing makes it difficult for me to use this tool long term.
I know I’m starting to rant now so I’ll cut it out. I don’t want to go off track here.
But if you think about it from a beginner’s perspective, or even my perspective – someone who just wants to find some high traffic, low competition keywords, all these additional features start to get overwhelming after some time.
Speaking of features, let’s talk about all the features that this tool has to offer.
Features You Get With SECockpit
This is the main feature that this tool is being marketed after. So you would expect it to be the best at this thing.
But you’d be surprised. Speed is the biggest issue I found with this tool. It was the slowest keyword research tool I’ve used by far. Yes, I’m looking at you LongTail Pro.
I don’t have exact numbers for you but I was able to compare it with SEMrush and SECockpit took WAY longer than SEMrush to show the results.
But here comes the most disappointing part – once you start to see the data that it pulls from the keyword search, you will realize that all you have with you is just another tool that pulls data from Moz.
Metrics like Domain Authority, Page Authority, backlink stats like their infamous spam score, total domains linked, total pages linked, etc. Now, I’ll be the first person to say that all these stats aren’t a bad thing. They can definitely give you some good info about what your competition is doing.
But in some cases, the metrics just don’t make sense. Like for keywords where websites with low Moz stats are outranking websites with high Moz stats. What would you look at in those cases?
You will need more info to see how they are able to outrank those websites. And in those cases, I think Moz is a less useful tool.
This is one of the features that I absolutely love!
You can manually add/remove filters based on what you want to look for when you’re doing your keyword research. Once you do a full search and get all the data, you can filter the results based on many different filters like traffic, competition, etc., and only see keywords that fall within those filters for you.
That way you won’t have to scroll through hundreds of keywords to find the lowest competition, high traffic keywords.
But here’s the part that I hate the most – there is no way for you to know that the keyword filter feature exists. The only reason I was able to find it was by accidentally clicking on it and seeing it in the dropdown menu.
There is no label specifically pointing out that there is a filter feature. And the weirdest part was the bars that show traffic and competition.
You are just estimating that if the bar is more than halfway full, that means the traffic is high but the competition is high as well?
There is no numbering system like the other tools have to give you a simple result so you can decide whether to go after that particular keyword or not.
So, the keyword filtering feature is definitely useful. But they should make it more user-friendly for it to be usable for the majority of their users.
The #1 Thing That Sets SECockpit Apart
The one feature that sets this tool apart from all the others is the ability to filter out other search engines/marketplaces like Amazon, YouTube, etc., not just that, you can also exclude certain search terms from your Google search.
I don’t think any other tool besides Ahrefs and SEMrush can do that right now.
But to be honest, regardless of what tool you use, you aren’t going to find any hidden gems that no one else has found. That’s just an SEO myth.
Regardless of how many different ways you search for “how can a diabetic lose weight”, you will still get similar results. Sure, you can obsess over stats and try to find different angles by searching it on YouTube, Amazon, etc. but you aren’t going to write a separate article for the 1,000 different variations of that keyword.
But let’s say you are going hard on your niche, it is possible for you to find that the competition on Google is pretty high. But ranking for the same keyword on YouTube might seem pretty easy.
As an SEO agency owner, I find myself spending most of my days analyzing the first page of Google for a huge number of keywords. And this is the feature that I wanted to make sure was perfect.
This feature analyzes the first page of Google for the keyword you enter and shows you a visual graph of where the weak spots are in your competition’s sites and what things you might need to optimize to start ranking on the first page yourself.
For example, if you see a website with a low Domain Authority and low Page Authority, then that means you will need to get more powerful backlinks than them to outrank them for that keyword.
This is one of the best features that give you all the data you need at a glance. But the problem is that you can’t just enter a keyword and have it show you all the info you need.
You will have to do a separate keyword search and then click on individual keywords to get that data. And when you click on a keyword, it will open a new tab within the app.
And if you are like me, you will open this for multiple keywords and before you know it, you have 10-20 tabs open – makes the whole UI clunky to use, to be honest.
It’s not exactly keyword spying, it is just the “Website” feature in the keyword research tool. When you enter a website in there it will show you all the keywords it is ranking for.
Now, I’m not sure if it is just estimating what keywords the website should rank for or whether it is analyzing Google to see what keywords it is currently ranking for. But I did check a couple of my sites to see how accurate it is.
And I have to say, it is pretty accurate in terms of finding what keywords my website is ranking for.
But the problem is, you won’t get to see which position those websites are ranking for, what kind of search volume they get and how much-estimated traffic they get from those keywords. If you want granular details like that you will need to get a subscription for SEMrush.
If you are an individual and you do SEO for your own websites, then this should be a fun feature to use. Or you can at least use it as a motivational tool as long as your website rankings are going up. It isn’t going to improve your business.
But if you are an agency owner like me, it could help you with client reporting. Although, I recommend using Agency Analytics for that. It is one of the best SEO client reporting tools out there right now.
The visual graphs are weird though. It shows dates where the tool wasn’t able to run or couldn’t find my website for those keywords. And it just leaves an empty space there making the whole thing look unappealing.
Besides that, it is the same as every rank tracker tool out there.
If you’ve read this far then you obviously know that I’m not a big fan of this tool. I might give it another shot in a couple of months and make sure I go through all the tutorials so I know where’s what and what feature can do what.
But until I do that, I recommend going with SEMrush for now.
I know it is more expensive than SECockpit but they don’t pull data from other tools like Moz. They use their own set of data and the tool is much more newbie-friendly.
And the best part?
You don’t have to save your campaign to run a keyword search.
You can also find out if your competitors are running any PPC campaigns on Google. If they are, what kind of ad copy they are using.
And you can also get more granular keyword data on your competitors. Things like what keywords they are ranking for, which position, how much-estimated traffic they are getting from it, etc. all from just one search.
You can directly enter your competitor’s website in the tool and it will give you all this data.
Is SECockpit Worth Spending Money On?
Based on my experience, SECockput was confusing and frustrating to use. After a certain point, I started feeling like this is just another excel doc on steroids – juiced to the gills I mean.
Maybe if I had watched those tutorial videos, my experience would be less frustrating because I would know where I could find what and what I should use for what thing.
But even for the price of the basic membership fee ($40/month), I wouldn’t recommend it. The features are just too restrictive at that price point for it to be worth it. I would recommend something like SEMrush ($99/month), Ubersuggest ($29/month), or Serped ($79/month) instead. They are way more valuable than SECockpit and offer a user-friendly UI.
Not to mention they all provide you with way more data than you would get even with the Agency tier on SECockpit.