So you started a new website and you are looking for the cheapest ways to drive traffic to it. You are on the right track because without traffic, you might as well not have a website at all. Most people end up spending thousands of dollars on website design and then realize that their fancy new website does not get any traffic.
You are already ahead of the curve. Congratulations on that.
There are several ways you can drive traffic to your website and at a relatively low cost. But you have to make sure that you are consistent with whatever you decide to go with. Most websites fail because the website owners don’t put time into cultivating the website and creating that base of content/value so that the traffic keeps coming inconsistently.
In this post, I will be covering the best and the cheapest ways you can start driving traffic that will turn into sales.
Let’s get it!
1. Search Engine Optimization (SEO)
You knew this was coming. Search engine optimization is very well known to be one of the best sources of traffic for any website out there. You just need to make sure that you are targeting the right keywords and aren’t going after the highest competition keywords, you can start getting a decent amount of traffic right out the gate.
This is especially true for LOCAL businesses. Let’s say you are a plumber in Chicago, it is way easier for you to get targeted traffic from people that are looking for plumbers in your area than a company that sells coffee mugs.
The coffee mug company has to compete with all the other companies in the world to rank on the first page of Google. While you as a plumber on the other hand only has to compete with plumbers in Chicago.
You can expect to spend around $500-600 each month if you decide to do SEO yourself and you know what you are doing. And if you end up hiring an SEO company to do it for you, you can expect to spend anywhere between $1500 to $5000 per month.
Be wary of companies offering you SEO for $500-600 per month. Most of them never deliver the results. You might as well just buy a steak dinner every month and have a good time than giving that money to an SEO company.
Only go with an SEO company if your budget is at least $1500. That will ensure that you get a decent company working for you that can deliver the results you are looking for.
Once SEO starts working for you, it becomes a cash-generating machine for almost everyone out there. You will start getting a TON of relevant traffic which makes it easier for you to close them and make more money.
Most people recommend blogging but you should know that this is NOT the most efficient way to get more traffic to your website. Sure, it is the cheapest because it does not take a lot of money or time to get started.
But unless you are blogging on a website that is already well established, you will have a hard time seeing results quickly.
I’m assuming your website isn’t established because you are reading this article.
The problem with blogging is that there are millions of blogs out there already and most people receive tons of emails from blogs already. So it might be hard for you to break into that space.
But one good thing about blogging is that once someone starts following you and subscribes to your newsletter, you’ll know that they are very interested in what you have to talk about and the likelihood of them being a potential buyer is very high.
3. Social Media
Social media is one of the best ways of marketing your business. Think about Flex Tape and other similar companies that went viral through social media.
The good thing about it is that you can share about your product/service with people over and over without them getting tired of seeing it because of the unlimited scrolling feature on every social media. Most people forget what they saw a couple of seconds after they scroll past it.
And almost all social networking websites are free. So the only cost required on your side is your time. You will also have to figure out what the algorithm loves so they can push your posts up in the feed of other users, etc. Basic optimization stuff that you will have to learn for almost everything.
But here’s the downside of it – most social media websites like Facebook and Instagram have severely dropped the number of people your posts will reach organically, even if they follow you.
You will have to pay for your posts to be shown to all of your followers. This could quickly become expensive so you want to make sure that you are creating content that the algorithm will love.
Another downside is that people that are scrolling through social media aren’t in a “buying” mode. They just want to see what their friends and family are doing and pass some time that’s all. So you might see lower conversions compared to SEO or paid ads.
4. Paid Ads
Yes, I know whenever someone talks about paid ads, the first thing that comes to most people’s minds is that it will cost you thousands of dollars. It doesn’t have to.
You will need to learn how to manage the campaigns effectively to make sure that ONLY your ideal customers are being advertised to. But it is a great way to market your business if you can scale it or handle unlimited sales.
Let’s take our plumber example from before. If you know what you are doing with pay-per-click (PPC) ads, you could easily see a 5-figure return on your PPC ad investment.
The real trick here is to make sure that your ads are as targeted and optimized as possible. Most people fail at paid ads because they are not very good at getting those things right.
That’s why most people suggest that you should work with a professional PPC expert who can manage your ads for you and make sure that you are not wasting a single penny advertising to the wrong people.
Summing It Up
As you saw above, there are several low-cost ways you can start driving traffic to your new website today. From SEO to PPC ads, it all depends on what you enjoy doing and can stick to for a couple of months to see the results.
This is something that I have to remind even my clients sometimes.
You won’t see a decent ROI from any of the techniques above unless you stick to them for a long time. Sure that is a barrier to entry if you want to see it like that. But you can also see it as an advantage for you because you only have to be consistent with it that’s all.
And most of your competitors aren’t willing to do that. If you can do that, you’ll pull ahead.
I hope this article helped you figure out which method you should use to drive traffic to your website.