Looking For the Best Search Engine Optimization Agency in Toronto? Give Us a Call!
As you build up a presence online through SEO and other forms of marketing and establish your website as the main hub for all of your business dealings, it becomes increasingly important to achieve higher rankings for your target keywords on search engines like Google, Yahoo, Bing, etc. The more your website is optimized to rank highly on search engines, the easier it will be for current and future customers to find you.
But here’s the thing about doing SEO – you need a strategy that works. And most people don’t know what works and so they cannot create a decent enough strategy that will rank their website.
Sure, you can write high quality articles and post them on your blog, but it takes much more than that to rank on the 1st page these days.
What Exactly Does Toronto SEO Do?
Before you can develop an SEO strategy, you must understand exactly what SEO is.
SEO stands for search engine optimization, and it is best defined by Moz as “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”
This means that there are tools and practices you can develop that will help your website rank high organically (aka without having to pay for any type of advertisement). People will find it easy to look you up, and you will always show up in search results for the keywords that people use in your industry or niche.
For example, if your business provides plumbing services to your local neighborhoods, you’ll want to invest in an SEO strategy that utilizes specific keywords that people in your area would use when searching for a plumber. Let’s say you are located in Los Angeles, then you should be optimizing your website to rank for keywords like:
best plumber in los angeles
plumbing services los angeles
emergency plumbing los angeles, etc.
Think about it from a customer’s perspective. What would you search for if you were looking to hire a plumber to fix a leakage in your bathroom?
Those are the keywords that you should focus on ranking your website for.
Search engines provide search results based on relevancy. Using a series of algorithms, search engines can quickly determine what kinds of websites are relevant to what kinds of keywords. So your plumbing business won’t necessarily show up when someone searches for “electricians near me”, but as soon as someone looks up anything to do with plumbing in your town, you should be the very first result. That’s the power of SEO – whenever people are in need for an expert plumber in Los Angeles, your website should be #1. At that point, all they have to do is give you a call and ask you to come over and fix whatever is wrong.
What are the Benefits of Doing SEO? Why Is It So Important?
These are some of the benefits you will experience once your website is ranking #1 for the keywords you are targeting:
SEO is guaranteed to give you an increase in traffic, especially when it comes to local SEO. This benefit is pretty transparent, as more traffic means more eyeballs on your company website, which directly translates into more customers. The more people visit your site, the more likely you are to make a sale!
But it’s not just any kind of traffic; it’s organic traffic. This means people are searching for you instead of you searching for them. Every sale you make from this point will be much easier because your customers need you more than you need them. That’s the reason why they were searching for your services in the first place.
Take Toronto SEO for example – you clicked on this website because you were looking for an SEO expert in Toronto. This website is ranking #1 and so you know that if we can beat our competitors who do SEO for a living, and rank above them, we can certainly deliver similar results to your business website.
More Access to Crucial Data
When it comes to marketing and search engine optimization, you’re going to see the word “data” a lot. The numbers speak volumes about your website’s performance, ranking, and overall status compared against the goals of your SEO campaign.
Did you know that with the right research and data, you could tap into local markets with low levels of competition? By making sure your name is the top result in your specific niche, you could potentially gain hundreds or even thousands of new sales each and every month.
Here’s the interesting part – once you rank #1 for your target keyword, you will start to uncover more and more keywords that you could rank for. And this will bring you even more traffic, which means even more sales for your company. It becomes a snowball effect once you reach there.
Incredible Return on Your Investment
Study after study has proven that you can get way better returns on your investment through SEO than through traditional advertising or any pay per click campaigns. According to Search Engine Journal, you can use Google Analytics to see just how astronomical your returns can be.
But what is the standard? Is there a cap on the amount of growth you can receive per your investment?
A good rule of thumb is to expect about a 4% conversion rate for every 1,000 visitors to your site. Now, this may not seem like a lot, but think about it this way: paid ad campaigns only give you a 2% conversion rate per 1,000 visitors. And if you can rank your website #1 for your target keyword through SEO, that will give your website thousands and thousands of visitors per day (depending on the search volume for the keywords you’re ranking for), then you’ve just increased your chances of making a higher profit!
Another thing you should consider is that once you have achieved the #1 rank, you can stop spending money on SEO if you want and the traffic will still keep coming. The downside with PPC ads is that once you stop spending money, the traffic stops as well.
SEO is Forever
There’s another big difference between PPC ad campaigns and search engine optimization. Once your ad budget runs out, you’ll have to invest in another campaign in the future to build up buzz about your company again. It is not a permanent fix to increasing traffic forever.
SEO, on the other hand, is a gift that keeps on giving. Once you start optimizing your website and rank it, the website can stay there on the 1st page for year to come. This means your website will continue to rank highly and you will always see more traffic coming to your site as you continue to optimize.
The results are much longer-lasting than other types of ad campaigns. The best time to invest SEO is today. The sooner you start, the sooner you’ll see returns from your campaign.
Establishing Your SEO Needs
Now that you are aware of the biggest and best benefits that SEO can bring, it’s time to set up an SEO strategy that works for you. Every business is different, and the strategy process for your company should be streamlined to your specific needs.
Through experience, development, and consultation, you can come up with an SEO strategy that will drive organic traffic to your site and guarantee more lead conversions every day.
Here’s some insight into what an SEO development process may look like for you:
1. Realizing Your Needs
It’s important to do a full audit of your company’s website to determine how you are currently holding up. You might want to have the experts get a good look at where you are currently ranking and what steps (if any) you are already taking to increase SEO.
It’s good to compare these needs with your goals for your company. That way, you can create a strategy for growth that matches with your needs.
2. Developing Your Unique Strategy
Learning about essential keywords and backlinks is a great way to start growing your traffic and increasing SEO. But that isn’t necessarily what sets you apart from your competitors. Your competition is likely invested in a good SEO strategy as well as you are, so how exactly do you stand out?
How can you make sure that your company will show up first in Google search results?
One thing that experience will show you is that the more highly specified your key phrases are, the better success you will have capturing new leads before your competition does.
The goal is to make your brand the most associated name with whatever niche industry you are marketing towards. That will secure your dominance and ever-growing profits!
3. Creating Content
Once you have an idea of what your SEO strategy is going to look like, you can start creating the actual content that will make your website relevant (and keep it that way!).
Content can look like many different things in many different ways. For instance, your website may want to have a regular blog with new articles published consistently each week. Within each article, you will find specific keywords and phrases that will make you more relevant within your niche.
The more content you have, the higher your chances of ranking at the top of search engines. As long as the written articles are compliant with Google’s SEO requirements and know how to be engaging with your audience, you will turn those words directly into newly-converted leads!
4. Refining Your Content
Again, it’s important to adjust and tweak your strategy until you have something that can sustain itself. You want your strategy to be as long-term as possible to reap the most profits. Good thing SEO is a long game!
After you have started producing different types of content, you will become more familiar with what parts of your strategy are working – and what parts aren’t. You can use this opportunity for growth and continue adjusting your strategy until everything works as a fine-oiled machine.
How will you know when you’ve gotten to that point? The growing numbers will speak for themselves!
5. Continuing Optimization
Once you have established a strong SEO ranking, you need to learn how to maintain it. Defend your place at the top of Google by ensuring that your SEO implementations are here to stay. According to Search Engine Land, some of the best practices to use include:
- Make sure your website speed is optimized so pages don’t load slowly, causing your traffic to leave.
- Add many backlinks and outbound links to your page which increases visibility on search engines.
- Make sure your business has a social media presence and make posts regularly.
- Perform regular maintenance and updates.
One of the strongest advantages of SEO is its consistency. However, you get what you give. You must remain consistent if you want your website to remain in the number one position on search engines.
If you are someone who is just starting out, you can reduce the stress of having to come up with a perfect SEO strategy by investing in a professional marketing team that can help you build your SEO developments from the ground up. Not only will you get a firsthand look at what it takes to grow your brand, but you will be able to see the results in real time.
Develop Your SEO Strategy ASAP!
It is critical that you work on search engine optimization as quickly as you establish your business. The longer you wait, the more you are giving your competitors a chance to steal that first-place spot on Google.
The more highly specified and detailed you can get with your keywords and phrases, the better your SEO strategy will work to get you high up in those rankings. In most cases, the results speak for themselves as you will see increased traffic to your site and a bigger conversion rate every month.
SEO is a science, but it is also something that you can get better at with practice. It uses data and numbers for a reason. With a thorough analysis of your website, you can tweak, change, and add content that directly benefits the audience members you’re trying to reach. Your hard work will pay off with increased sales and a bigger bottom line!
Now that you know the benefits of SEO, and know that we can deliver consistent, long-term results for your website as well – feel free to fill out the form below and we’ll get back to you.